Super Bowl Heart Attack Ad
Love it love it love it!!! King Pharmaceuticals has bought a Super Bowl XLI commercial for this Sunday, February 4th. They’re launching their three-year sponsorship of the American Heart Association high blood pressure website.
With the suspense and drama of a Hollywood action movie, “Heart Attack” features a Heart Man going about his everyday business when he is ambushed by high blood pressure and his accomplices — high cholesterol, overweight and diabetes. When the villainous risk factors are done with “Heart Man,” he is left with a clear understanding of the threat they pose, while the audience is asked, “Is your heart at risk of an attack?” Viewers are then called to action to find out what their personal risk of a heart attack or stroke is by going online to http://www.BeatYourRisk.com (a web site to be launched on February 4th) and taking a short online quiz. The hope is that they will then discuss their risk profile with their doctor and take appropriate action to reduce their risks.
I live in the UK so I probably won’t catch the commercial unless it ends up on YouTube. Maybe James at Squib Kick will come and tell us all about it. If you see it, tell us what you thought!
Yahoo! Finance, January 30, 2007
Tags: super bowl, superbowl, football, heart, heart disease, king pharmaceuticals, american heart association, diseases, illness, health
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POSTED IN: Hearty Info
8 opinions for Super Bowl Heart Attack Ad
Jim Stevens
Jan 31, 2007 at 7:18 pm
I have had CHF now for over 5 years’ and I exercise 7 days’ a week for 1/2 hour and stay active the rest of the day. Being postive is the answer, there are people worst off then you are. You do know that some day you are going to died and having been an funeral home owner for 40 years’and having my license for 60 years’, have seen a lot of death.
US Ad Guy
Feb 3, 2007 at 8:07 am
their 60 second spot is now on their website http://www.kingpharm.com
Jayne B
Feb 3, 2007 at 1:36 pm
The ad scared my children. I am disappointed that the American Heart Association would endorse this. It presents a dirty and negative view of heart disease.
Hsien-Hsien Lei, PhD
Feb 3, 2007 at 1:59 pm
Jim: Thank you for your comment. It’s true. We’re all going to die someday. Best make each day we’re here a positive one. All the best!
US Ad Guy: Brilliant! I should have thought to look there. D’oh.
Hsien-Hsien Lei, PhD
Feb 3, 2007 at 9:51 pm
Jayne: Oh no! How old are they? I’m assuming they thought that mostly adults would be watching Super Bowl ads. :(
US Ad Guy
Feb 3, 2007 at 10:08 pm
“The ad scared my children. I am disappointed that the American Heart Association would endorse this. It presents a dirty and negative view of heart disease. ”
Right - rather have your kids have a cuddly, gentle kind of view of heart disease?
Your kids SHOULD be scared of heart disease!
Hsien-Hsien Lei, PhD
Feb 3, 2007 at 10:19 pm
US Ad Guy: Well, that’s the funny thing, isn’t it? As an adult, I saw that ad and thought it was hilarious and not scary at all. Maybe Jayne’s point is that fear doesn’t motivate as well as positive imagery. But as you can see from the ads they show here in Britain, fear is what they go for and they are far more extreme than what you get in the U.S.
See my previous posts:
Hooked on Smoking?
Doubt Kills - Listen to Your Heart!
British Heart Foundation’s Crusade Against Potato Chips
A Hearty Life » King Pharmaceutical’s Super Bowl Heart Commercial
Feb 5, 2007 at 5:30 pm
[...] In case you missed it, here’s the American Heart Association and King Pharmaceuticals Beat Your Risk Super Bowl commercial that I mentioned last week. [...]
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