Naming Cardiac Stents
How do you think those fancy cardiac stents got their name? Christopher Snowbeck of the St. Paul Pioneer Press investigated and found that stents were originally named for their inventors then the names were chosen so they’d strike the fancy of the physicians who implanted them. Names must also be “easy to pronounce, easy to remember, isn’t too long, and can be used internationally.”
Some names of stents:
- Palmaz-Schatz Balloon Expandable Stent
- Cypher
- Taxus Express 2
- Endeavor
- Resolute
- Xience V
Which name is your favorite? Perhaps the folks at the Strategic Name Development Product Naming Blog could give us some insight into the process as well.
Tags: cardiac stents, stents, heart, heart disease, diseases, illness, health
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POSTED IN: Hearty Info
1 opinion for Naming Cardiac Stents
A Hearty Life » More About the Naming of Cardiac Stents
Feb 23, 2007 at 12:59 am
[...] Earlier this week, I was intrigued by a story in the St. Paul Pioneer Press about the naming of cardiac stents. Diane Prange at the Strategic Name Development Product Naming Blog has more about the history and process of selecting names for cardiac stents. It’s a fascinating glimpse into the logic of naming one of the most influential medical devices used in cardiovascular medicine today. [...]
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